AutoExec BusinessCase-07 Black/Grey Business Case with One Cooler Bag

[Music] today we're talking about how to write a business case well over the past few years we've seen the market or maybe organizations companies or even projects move away from doing business cases but these days companies organizations and those same projects are scrutinizing the investments and they're really seeking a rate of return so now think of the business case is your opportunity to package your project your idea your opportunity and show what it means and what the benefits are and how other people can benefit so we want to take a look today to see what's in the business case and how to write one so want to be clear that when you look for information on a business case it's not a briefcase someone called the other day and they were confused because they were looking for something and they kept pulling up briefcases so that's not what we're talking about today what we're talki