Brady THT-19-428-1 3" Width x 2" Height, B-428 Metallized Polyester, Matte Finish Silver Thermal Transfer Printable Label (1000 per Roll)

[Music] direct thermal and thermal transfer labels are ideal for on-demand applications especially those calling for variable data bar coding and human readable numbering hi I'm Jennifer right in this video I will explain to you the advantages and disadvantages of direct thermal and thermal transfer labels direct thermal printers apply heat to the thermal printhead activating the direct thermal media through a chemical reaction the label turns dark where the heat is applied with direct thermal labels there is no ink toner or ribbon consumable direct thermal labels are less costly because you don't have to buy a ribbon the downside to direct thermal labels is that they are not scratch resistant and will start to turn when exposed to lighting making them hard to read use direct thermal labels for short term applications and when you want to print without a ribbon some examples of direct t