FUJIFILM INS MINI 8 GUDETAMA--(Japan Import-No Warranty)

This is Gudetama. It’s an egg yolk with a little butt crack. Gudetama looks like a character someone gave up on… it has limbs but no fingers or toes. It has a mouth but no teeth — and yet people can’t get enough of it. You can find it on backpacks, cups, airplanes, credit cards, and it even has its own themed cafe. But Gudetama’s cute looks aren’t the driving force behind its insane popularity. Its main attraction is its lazy personality. Gudetama comes from a Japanese company called Sanrio. You might have heard of them. They’re the creators behind Hello Kitty. In 2013, Sanrio held a company wide competition to come up with a food-based character. And once people voted, Gudetama didn't end up on top. DAVE MARCHI: Kirimichan, the salmon filet came in first — we actually started to release products based on the salmon filet and its friends. Gudetama, the lazy egg came in second, but we al