Ed Hardy Limited Edition Notebook Skin (Tiger)

this episode of the casual is brought to you in part by squarespace for all your website needs squarespace delivers it in an all-around package to help you build a beautiful integrated online presence you guys remember ed hardy that crazy tattoo t-shirt brand that was like everywhere in the 2000s like some of you may not because you're like you're too young but it's a fantastic story about the dangers of licensing terrible endorsements and putting all your chips into one proverbial basket today we're going to learn a little bit about that brand's precipitous fall from grace as well as how to avoid this ever happening to your label in case you want to know it's important i'm your boy reggie casual this is the rise and fall of ed hardy on unscripted baby intro please all right so in the year 2000 y2k fame tattoo artist ed hardy started his eponymous label ended up licensing his designs to