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By the close of the last millennium Dorling Kindersley had become one of the most recognisable brands in publishing. Across the range of illustrated household reference titles, from children's books to travel guides, its distinctive look of colourful images cut out against a white background could be seen on bookshelves throughout the country - and indeed the publishing world.
Apart from three minor acquisitions, DK had grown organically over 25 years to be a publicly listed company with a turnover of £200 million, some 1500 employees, publishing arms across the English language markets, a 50-strong international sales force that dealt with more than 400 publishers, a direct selling business with 30,000 independent distributors, and had expanded its skills for delivering handsomely designed reference books into the new media of videos, CD-ROMs and online educational content. Then a series of catastrophic printing decisions brought the company to its knees, and ultimately into the arms of Pearson.
Christopher Davis is uniquely positioned to tell the story of DK's rise and fall. He joined the company at its foundation and in due course became Group Publisher. The narrative he provides is a dual one, encompassing the visionary genius of Peter Kindersley and the publishing revolution he fomented, and charting the remarkable, sometimes precarious, frequently hilarious, roller-coaster ride as the company grew from a handful of people in a studio in South London to a substantial global business.
In the rapidly changing publishing climate of today, this book is also a nostalgic reminder of a time when creativity could flourish unburdened by the shackles of corporate bureaucracy.

Eyewitness: The rise and fall of Dorling Kindersley: The Inside Story of a Publishing Phenomenon (DK Eyewitness Books)

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what was special about dk was that it was essentially a pioneering company and it was led by a man with a fantastic clear vision and the determination to achieve his goals at whatever cost he was completely fearless in his attainment of his dreams and we all were willing to follow him because we believed that he knew where he was going and that the ethos of the company was the right one which in other words was to put quality first the pursuit of excellence was always the defining mantra of dk it was never the pursuit of greed ever not even after you become a poc and that's what made it a wonderful place to work because people became there came in and worked there because they enjoyed the experience of creating what we did and then they felt proud in having created something that pays so well and the other people admired so in those good years there was a feeling that everything was pos