Fossil Men's Collider HR Heart Rate Stainless Steel and Silicone Hybrid Smartwatch, Color: Black (FTW7010)

(upbeat music) - [Michael] Somewhere between a traditional timepiece and a smart watch lies a peculiar product called a hybrid watch. And it's a category that frankly, I've usually ignored. But in my new neighborhood of Greenpoint, Brooklyn where a flashy $400 Apple watch still seems a little to Williamsburg-y, hybrids strike a better balance for some. And the new Fossil Hybrid HR is the smartest one I've seen yet. My problem with hybrids up til now has been that in order to be both attractive and long-lasting, they've sacrificed the features that make them even marginally smart. Watches from brands like Withings and Kronaby are beautiful but they either make you memorize nebulous hand movements or they compress notifications onto tiny displays. I've always found it a very compromised experience. With the Hybrid HR, Fossil does things differently. While the watch does use a proper analo