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MARCH WAS HELD IN 1970, ONE BIRTH TO THE MOVEMENT. THIS YEAR THE MARCH BEGINS AT NOON. >>> PRIDE MONTH STARTED WITH PROTEST AGAINST POLICE ACADEMY. TODAY SOME LGBTQ ACTIVISTS SAY PRIDE HAS TURNED INTO A CORPORATE TREND AND PARTY WHERE THE RAINBOW FLAG HAS BEEN CO- OPTED FOR PROFIT. >> Reporter: TAKE A WALK DOWN ONE OF THE BUSIEST SHOPPING STREETS IN MANHATTAN AND YOU CELEBRATING AND SELLING PRIDE. BUT SHOPPERS WE SPOKE TO SAID IT OFTEN FEELS DISINGENUOUS. >> THEY ARE MAKING A PROFIT OUT FOR THE COMMUNITY. >> Reporter: THEY SAY THIS IS CALLED RAINBOW CAPITALISM. >> Reporter: THIS IS THE SUPPORT THE COMMUNITY OUTSIDE OF MARKETING DURING PRIDE MONTH. >> Reporter: ACTIVISTS WOULD LIKE TO SEE BIG MS. THIS TAKE A BACK SEAT BIG BUSINESS TAKE A BACK SEAT DURING PRIDE MONTH. >> THIS REALLY OVERSHADOWS THE MEMOS MEMBERS OF THE COMMUNITY. WE ARE STILL FIGHTING FOR OUR RIGHTS. >> Reporter: A RECENT