It seems, like almost all technology, cables just aren't built to last. With a tendency to break down into an ugly frayed mess that only works when it feels like it even though you use your phone every day and need to keep it charged. Your only choice is to keep on buying more and more cables - only to have them stop working - and so, the cycle continues.

Imbued does things a little different. They don't believe in filling the planet's dumpsters with miles and miles of broken charger cables. What if you could buy just one cable, and have it actually outlast the life of your phone? What if it stopped charging when your phone was full and helped keep your iPhone's battery healthy?

One Cord to Rule Them All

Say hello the new Fast Charging Cable by Imbued. Designed with extreme attention to detail, Imbued builds their seemingly simple chargers with high-quality performance materials using the most cutting-edge technology available.

• Discover the convenience of true fast charging capabilities without overheating
• Is the closest available outlet down the hall and around the corner? At 6 feet 6 inches long, this cord is the ideal length to deal with life's inconveniences - 2X longer than the average cable, without the added bulk of the 10 foot cords.
• A gamechanger if you're tired of replacing cords. Reinforced stress points give extended bend for lasting use - up to 3,000 bend cycles. Contoured sides make it easy to grip and pull out to avoid damaging your phone.