It's so Pure deep cleaning scented laundry detergent for clothes, created by a cancer survivor, is an ideal laundry detergent for all kinds of fabrics including darks, whites and colors. It efficiently removes stains and dirt from every type of clothes with bright colors.

It contains no phosphates, sulfates, chlorine, bleach, or other toxic chemicals. We do not use animal byproducts, nor do we test our formula on animals. It is also GMO, allergen and gluten free.

The formula of washing detergent extends life of fabrics and preserves shape and fit of your favorite attire. It is a perfect fabric care for delicate undergarments like bras and panties.

It's So Pure odor remover fragrance detergent is completely safe for infants. It contains no dyes, fragrances, or artificial brighteners. It is ideal for those with eczema, chemical sensitivities or allergies. The fragrance laundry powder can even be used as a natural carpet and upholstery cleaner.

It is one of the best detergents with amazing smell and has 10 times the normal cleaning power of traditional detergents. Powerful plant enzymes act at the microscopic level to expunge the toughest stains like wine, blood, and grass, and to remove the stinkiest odors like woodsmoke and pet odor. Can be used on all fabrics except silk and leather, without stretching the fibers, fading the colors, or leaving residue.

With just one bag of It's So Pure, you can wash up to 100 loads of laundry.