About Planet Bike
In November of 1996, Planet Bike was founded in Madison, Wisconsin. In many ways, Planet Bike began as a social experiment that dedicated itself to doing business in a different way. Instead of being just another company that develops and sells products with profit as its end goal, Planet Bike wanted to help bring about positive change for people, their communities, and the environment.

Despite being a simple machine, the people at Planet Bike have always believed that the bicycle has great potential to help improve the world and the lives of the people in it. From the start, they have embraced an alternative corporate purpose which seeks to help get more people on bicycles by making communities friendlier places for the self-propelled. By donating 25% of company profits to causes that promote and facilitate bicycle usage, Planet Bike hopes to make an impact.

Social experiments aside, Planet Bike was born from the heart of a cyclist with a goal of making innovative, high quality, and practical bicycle accessories. Simply put, they strive to design and develop the best bicycle products in the world. In the company's short ten year history, they have made important product innovations within the bicycle indu