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retailers have never faced the kind of competition they're facing today think about what what what happens in the marketplace today consumers can buy whatever they want wherever they want at whatever point they want retailers have you traditionally been about bringing the products closer to their consumers and really find the best locations for those consumers to go into their stores not anymore the retail has to be an experience so all the technology that needs to be deployed within retail has to be about that experience right every retailer has their own brand promise and that brand promise has to be reflected by the technology they deploy it used to be people viewed our technology as a tool now people are viewing our technology as an extension of their brand and their experience to their customers we're delivering a whole new line of products that delivers on that promise of extendin