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which luxury car brand was created to compete with mercedes benz and bmw if lexus was created by toyota and acura by honda then who created infinity today we'll look at infinity and the story behind this luxury car manufacturer [Music] when the world economic crisis broke out in the 1970s fuel prices shot up and people started feeling the pressure in their pockets many americans started considering more economical cars this created a large niche in the american car market and several japanese car companies sought to fill the need japanese companies were relatively inexpensive and economical compared to american brands but eventually the crisis ended so now the demand for luxury cars returned but in america european car giants dominated the luxury market you had mercedes-benz bmw and jaguar to name a few you had lincoln and cadillac too but most buyers preferred european brands consumer